Useful Strategies For Tracking Your Online Competition

To find out what your competitors really are doing, you can use the Internet for this. It is in your best interest to use information from review sites that are not Internet marketing related. There are many types of websites out there that you can utilize. Yelp is definitely one of them. One of the best ways to stay on top of marketing is to do social media. It is huge and, more likely, here to stay.

Facebook, for instance, makes it easy to find out what is happening right now. The best way to find out news at this website is to tap into their marketing funnel. You need to keep an eye on the sales and marketing people that your competition employs. In other words, know who they are and what their names are. Once you know who they are, you might be able to hire them later. This happens all the time. The other company probably have them sign a nondisclosure agreement. NDA's typically do not cover every possibility, something you can work with after you hire them. In most cases, these individuals will tell you if they can or cannot discuss certain issues. You can find out more about their old company is simply asking them many questions. If you are lucky, this employee may actually not like your competitor, and spilled the beans on everything about them.

When you attend any industry events such as trade shows, take some trusted employees with you. What you want to do is have them listen in on what your competitors are talking about with prospective customers. No one will know what you are doing (except you) if you organize it the right way. All your employees need to do is listen in on what is said by the competition. Since your competitors will be working hard to get new business, they may drop some important information you'll want to know about. Your listeners, or spies, should also talk to them and ask important questions and just find out how it's answered. Spying is something that's not commonly discussed in the online marketing world. It's seldom mentioned in "white hat" type forums. But this is something all of the top marketers do, even if they keep quiet about it. Source: binäres system network marketing