Book:Marketing Research

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[edit] Bibliographical Data

Title:Marketing Research
Author:Paurav Shukla
Subjects:Business, Economics
Key words:Marketing, research, analysis, survey, business, economics, questionaire
Education Level:Higher Education
License:All Rights Reserved - Standard Copyright

[edit] Abstract

This book introduces the reader to the principles and tools of marketing research, from designing either an exploratory research design or a conclusive research design, to sample sizes, questionnaire design to data analysis.

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URL:http://bookboon.com/
Download link:http://bookboon.com/uk/student/marketing/marketing-research-an-introduction


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