The Ultimate Guide to Becoming a great Social Media Manager

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An incredible social media manager is, as Ron Burgundy would say: "The balls".

It is an undisputed fact that just about every business enterprise demands to become active in Webpage Optimization. The ever-changing demands with the contemporary day customer demands brands to consider quickly and adapt quickly so as to stay 1 step ahead.

The function of a social media manager has appealed towards the mass generation of socially-active internet users. It is tough to not. Specially when some may possibly consider which you can earn big bucks from posting Facebook updates. Hardly.

Getting a social media manager is type of like becoming a stand-up comedian. You need to rapidly understand your audience as well as your engagement with them is important. So that you can achieve this, you might want to know if the audience is laughing at your jokes and you require to understand this in real-time. In the event you can do that, then you have already won the crowd.#

So, how do you come to be a social manager? Far more towards the point, how do you turn into a fantastic social manager?

The answer might be surprising to some. Firstly, you have to want it. Second, it's important to adore it. Third, you have to study it. As well as in the event you tick all these boxes, you'll want to ask your self: "Am I a social individual?" When the answer is no, then becoming a social media manager is likely not for you...

So let's take a look at the stats.

LinkedIn shows 57,910 results for "social media manager"
Social media has now overtaken porn as the quantity 1 activity on the internet
97% of all shoppers look for local companies on line
71% of shoppers getting a fast brand response on social media say they would most likely advocate that brand to other individuals
93% of marketers use Webpage Optimization for business enterprise
When it comes to difficulty of execution, nearly half (49%) of B2B marketers put social media marketing at the prime, followed by content material marketing (39%), Search engine marketing (26%) and mobile (25%)
77% of B2B marketers use a weblog as aspect of their content marketing and advertising mix
On average, 25% of marketing budgets are now spent on content material improvement, delivery and promotion
78% of little businesses attract new shoppers by way of social web pages
When asked to rank their company's social organization maturity on a scale of 1 to 10, greater than half of global business executives gave their corporation a score of 3 or below
But the statistic that may be most relevant to this article is:

Just 12% of these using social promoting really feel they essentially use it successfully.
Being a social media manager brings with it some key positive aspects inside a freelance setting. One of the most recognisable being the fact that you might be your own boss. You make the decisions and answer to nobody. You send the invoices and also you set the policies. Heck, you could possibly sit inside your underpants all day on the computer system if you wanted to.

The other is income. It is an in-demand function, but one that firms are nevertheless struggling to come to terms with. Some companies realise and recognize the value social media could bring to their enterprise and are willing to invest heavily in robust social media campaigns. Being your own personal boss, you could decide how to set your charges and price accordingly.

Another desirable reason may be the low barriers to entry. With low start-up costs and plenty of on-line sources (like this one particular!) to rapidly reduce the studying remedy, anybody can launch a freelance social management business enterprise within a short space of time.

I'll inform you my story shortly but initial, lets explore the crucial abilities you are going to have to have to turn into an awesome social media manager..

Fundamental Capabilities:

Marketing Understanding

It is best to possess a superior grasp on the fundamental advertising and marketing principles. Some education in advertising and marketing could be valuable, but otherwise you are able to locate quite a few good quality sources on-line.


Your practical experience doesn't necessarily have to be restricted to life experiences. Have you managed your very own social media profiles to get a even though? Do you understand the way to successfully preserve your own personal social accounts and realize what customers expect?


I touched on this in the starting of your report. If you're not a sociable particular person - a person who doesn't like communicating considerably and isn't pretty outgoing, then becoming a social media manager just isn't for you. Confident, you may hide behind a keyword and monitor for any while, but clientele will usually want to meet, speak around the telephone, or have Skype sessions at some point.

Project Management

You do not need to have a Prince2 certificate, but you do need to become able to manage projects and your time properly. It's typical for social media manager's to perform with various clientele at any one time. Maintaining tabs on anything is important in order that it does not get overwhelming.


Social media exists on the internet. Thus, you have to have a certain degree of laptop or computer literacy. Getting great expertise of social technology will enhance your services and ensure you might be keeping up to date together with the most current social trends and developments.

Interpersonal Capabilities:


It kind of goes with out saying that if you're going to become representing a corporation and engaging with their customers, then you will will need to have sturdy communication expertise.


Companies have a tendency not to would like to employ people with no personality to act on behalf of their brand. It doesn't resonate well with them, or their audiences.


I've touched on this some times - social media is very fast-paced. Think about if one of the social assignments was largely focused on customer support and also you didn't respond to buyer complaints or queries for weeks. People on-line want rapid responses. Becoming in a position to fulfil these needs can stand your client (and also you!) in very good stead.


To turn out to be a social media manager within a freelance capacity, you have to be a self-starter. You need to be willing to go the extra mile and take a couple of financial risks along the way. For those who do not land a job that pays enough in one month, how will this influence you?


A terrific social media manager has to be in a position to effectively carry out a wide variety of tasks.


You ought to generally be really nicely organised when delivering social media management services. I use all sorts of traditional tools like calendars, white boards and activity lists to maintain myself organised. I also use quite a few on-line organisational tools, for example: Thunderbird for accessing all my e-mail accounts in one location, Dropbox to quickly share documents with clients and bookmarks to keep track of all of the internet websites I frequently go to.

Strategic Pondering

Being capable to assume campaigns through just before they happen and often considering outside the box when needed, are fantastic asset to have as a social media manager. Consumers have a tendency to desire to understand how you are going to do something prior to letting you do it, so being in a position to present a clear and concise strategy is essential.

Flexible (with travel)

Contrary to well-liked belief, a freelance social media manager has to leave his workplace sometimes! If this can be a dilemma for you personally, then you really should think about beginning another profession. Almost each and every sizeable project I undertake requires several meetings using the client. You ought to have reasonable pitching skills, as you might be necessary to sell your solutions face to face also, ahead of becoming hired. You might even opt to take on in-house work.

Wider Expertise:


Just about every superior social media manager is a superb writer. Writing forms the foundations of several elements of on line marketing, be it creating ads, writing blogs, engaging with prospects, scripting sales copy or writing press releases.

Graphic Style

Quite significantly all social media platforms provide the functionality to customise the interface and incorporate your individual branding. For anyone who is sharp with Photoshop (or similar style application), then you definitely are in a superior position to supply these services as aspect of one's social media package. Similarly, producing content material such as infographics, banners or images is regular practise for any social media manager.


Just about every social media manager ought to have sound expertise of marketing. Be it Pay-Per-Click (PPC) advertising or banner marketing, it is best to know the ins and outs of every discipline and comprehend the best way to optimise each format.


Public relations is closely tied to social media advertising and marketing, within the sense that each involve managing the spread of data amongst a company as well as the public. You could possibly begin out not needing to possess a deep know-how of PR, as it is ordinarily managed by larger brands who've an interest in persuading stakeholders, investors or the public to preserve a particular point of view.


Everything in promoting should really be measured. You must periodically measure and analyse your social advertising and marketing performance and generate reports for your clients to demonstrate your worth.

Search engine optimisation

Understanding how social media impacts search engine optimisation will ultimately enhance campaign efficiency. In 2012, there was an typical of 5,134,000,000 searches on Google daily. In case you feel Search engine optimisation doesn't matter for your social activities, consider once more.

Standard Advertising and marketing

Even though you usually will not be involved in classic marketing and advertising practises whilst undertaking a social media management role, you ought to comprehend how both types of marketing affect every other and how each and every might be greatest leveraged to complement the other.

Video Editing

This may probably be the least used of the wider skills, but nonetheless it may help you within your social advertising and marketing positions. I've had a number of consumers that required presentations or demonstration videos to be edited before being employed inside their social media campaigns. I am for certain no expert, but getting a affordable amount of know-how in making use of Windows Movie Maker (or equivalent video editing software program) can turn that video file straight from the camera into a beautiful, YouTube-ready video.

Even if you possess each of the required skills to grow to be a social media manager, there's nevertheless scope to enhance your solutions by using distinctive social tools and computer software. I'll promptly recap on two diverse pieces of software I use that might enable you to in becoming an awesome social media manager:

Hootsuite: I wrote an in-depth overview of Hootsuite on my weblog that also incorporates a video tutorial which should supply all the details you are going to have to have to understand about Hootsuite.
BuzzBundle: This really is my favourite and most valued piece of software I've ever employed. I use it primarily to discover keywords and phrases around my content material subject from across a massive variety of blogs, forums and social internet sites and stream all this data back to me in one interface. I can then see who is discussing my topic and jump straight in to the conversations to add my two cents.
What You'll Be Expected To complete...

So, what does a social media manager really do? As you could most likely tell by now, the part of a social media manager is diverse. It's not a case of "Well, I post updates to Facebook." Here are a number of basic activities that social media managers will be anticipated to execute:


You will be needed to formulate campaign and platform particular strategies that meet the enterprise objectives. You will make actions plans, content calendars, set metrics and KPIs, undertake different analysis activities and perform unique types of analysis.

Content Creation

Content material creates the foundations of any advertising and marketing campaign. How you determine to execute your campaigns will depend on the various forms of content material you generate. As you would have no doubt currently heard from someone, content material is king. Believe them.

Community Management

Managing accounts also implies managing communities. It is best to be the go-to particular person when representing brands in social domains and continually attain out and engage along with your audiences. You are going to want to regularly strengthen social relationships to be able to create long-lasting followers.

Audience Creating

Advertising for the similar men and women again and again won't widen your scope and social reach. You must be rising readership and your amount of influence inside your target audiences.

Customer support

A lot of corporations use social media as an instant channel for customer support. You can have to be responsive and useful inside your social activities, routinely getting the initial point of speak to. You will be representing the brand and managing their buyer perceptions.


Each and every work that consumes investment will have to have to be measured and analysed. I'vve previously written tutorials that demonstrate how you are able to setup your Google Analytics account on my weblog.


After your efforts have been measured and analysed, your consumers will choose to recognize how their investment has performed. This can take the kind of visual aids for meetings or digital reports. Reporting is a important ingredient of any social media manager to be able to prove your worth and demonstrate the worth you have added towards the company.

How I Became A Social Media Manager

I've been active in social media considering the fact that July 2007. This was ahead of the time of all of the most up-to-date social marketing tools and software program that nowadays are ingrained into all social marketers every day life. Resources or tutorials weren't as broadly offered that could support speed up the finding out curve.

I did obtain a web based course that looked quite superior in teaching me the way to turn my social capabilities that I had been practising on my personal accounts into a completely fledged enterprise. I invested £600 on this on the web course to understand the basics and now that some years have passed, I can appear back and say the worth wasn't all that excellent, but the tips had been there. It pushed me to assume outdoors the box and motivated me to begin my trajectory towards becoming a social media manager.

So just before I had decided to turn my appreciate for social media and networking into a freelance opportunity, I attended Brunel University where I completed my BSc and MSc in Company Management. It was at this time when I jumped on board using the poker boom and began playing on line cash games and tournaments. Poker seriously helped me to develop my personal time management, income management and evaluation skills. I often knew I wanted to start my personal company so this was a fantastic platform to obtain my feet wet. Throughout my time playing poker, I was usually engaged in on line social discussions and also wrote a couple of guest posts for poker internet sites.

Just before I knew it, I was a fully-fledged freelance social media manager...

So to kick-start my freelance social media operate, I joined a bunch of freelance internet sites like Elance, oDesk and Freelancer. I nonetheless use a number of them currently.

After several years of freelancing on little one-off projects and building my social advertising and marketing acumen, I was hired by an internet enterprise solutions corporation to run their social media campaigns, also as manage all their own customers social advertising campaigns. I nevertheless work with them nowadays, which just shows the power of forging excellent functioning relationships.

I managed to attract clients in most months for the next few years and every project ended up becoming fairly diverse from the subsequent. This allowed me to develop wider expertise that I have given that found practically a necessity in an effort to deliver a well-rounded social media advertising and marketing service. I pointed out a few of these wider expertise required to turn into a great social media manager towards the middle of this article.

I also kept sustaining and developing my personal social media profiles. It really is critical to practise what you preach and showcase your expertise on your own domains. My social profiles have regularly attracted clients, which keeps operate coming in and builds up my networking prospective.

I have been writing on my weblog for a few years, but only lately updated my web-site. My own social activities also serve to create targeted traffic to my web-sites, where I generate passive earnings. I like to "listen" to the social atmosphere and engage with persons who are currently on the lookout for my content material. This serves properly in constructing and strengthening connections, as well as attracting targeted visitors.

I have also been a keen guest blogger. I think that writing articles for other relevant blogs only serves to enhance your scope and exposure. After or twice, I have had my articles featured by online magazines and publications, which was often nice.

Maintaining my ears to the ground and obtaining myself 'out there' was a single in the things I promised myself I would do, despite the fact that I knew the vast majority of my time would be spent in my property workplace. I tried to frequently meet up with enterprise connections and clientele to create certain they could match an internet persona to a real life face. The vast majority of the time, I even managed to try to remember my business cards!

A technique I've normally tried to employ when freelancing is always to attempt and turn one particular client into 3. What I mean by that is definitely word of mouth would be the most strong marketing there is certainly. People today do act on solid recommendations that their friends make. I located that taking as basic an method as asking customers at the finish of projects if they knew any one who could advantage from social media advertising, worked out surprisingly well.

As social media is such a dynamic atmosphere with start-ups booming and busting just about every handful of months, I knew that it was important to help keep as much as date with social developments. Every so usually, a client would ask me to set up profiles or campaigns on internet sites that some social media managers would have never ever heard of. Keeping tuned in enabled me to possess a minimum of some understanding and experience in working with these platforms, which substantially lowered my finding out curve and eventually result in better performing campaigns.

Around a year and a half ago, I decided to broaden by service offerings and set up a net style corporation with my organization companion. "Thinking Forwards" was born inside the summer time of 2012. Internet websites and social media go hand-in-hand, so this enabled me to up-sell my services both approaches.

To ensure that brings me loosely to where I'm now. Simply to be clear; I've never ever utilised paid advertising or Search engine marketing for my own benefit whilst being a social media manager. My progression came solely via content material marketing and advertising and guerrilla advertising and marketing tactics.

To Summarise On How I Became A Social Media Manager:

Joined freelance web-sites
Practised what I preached and actively maintained my personal social media profiles and blogs
Kept consistently networking and constructing my get in touch with lists
Continually produced my personal content material on my personal web pages
Took my content material straight to prospects
Proactively kept asking if people needed my assistance
Guest blogging and featured articles
Attended networking events and met up with clients and company contacts
Tried to turn one particular client into 3
Kept as much as date with new social networks and developments
Started other initiatives exactly where social media solutions had been complementary
By no means turned down any function or networking possibilities
Worked lengthy hours, often for modest rewards, to create reputation, authority and presence
I believed I'd leave you with some final tips from items I've learnt from my own experiences being a social media manager.

Do not forget that...

From time to time you will not be ideal for any project, even when you assume you're
It really is OK to work for less than your preferred quantity, if the positive aspects warrant it
You will not win every contract, so don't beat yourself up in case you get turned down
Items transform genuinely rapidly in social media, so you'll have to continually adapt
You by no means know as substantially as you think you do!
Beginning a career in anything requires time and effort. In the event you think it really is effortless to develop into a fantastic social media manager, then feel once again...

I wish you all of the greatest in your future endeavours!